Privacy Policy

Last Updated: 11 March 2025

1. Introduction

Welcome to Ashtons Capital Investments ("we", "our", or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website, including any data you may provide through this website when you sign up for our newsletter, request information about our services, or book a consultation.

2. Data Controller

Ashtons Capital Investments is the controller and responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the details set out below.

3. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, title.
• Contact Data includes email address and telephone numbers.
• Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us.

4. How We Collect Your Personal Data

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity and Contact Data by filling in forms or by corresponding with us by post, phone, email or otherwise.
• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
• Third parties. We may receive personal data about you from various third parties such as analytics providers like PostHog and Vercel Speed Analytics.

5. Analytics and Tracking

We use the following analytics and tracking tools:

• PostHog: We use PostHog to track visitor behavior and optimize our website. You can learn more about their privacy practices at https://posthog.com/privacy.
• Vercel Speed Analytics: We use Vercel Speed Analytics to monitor and improve the performance of our website. You can learn more about their privacy practices at https://vercel.com/docs/analytics.
• Google Services: We use Google services for booking consultations. Google may collect personal data according to their privacy policy, which you can find at https://policies.google.com/privacy.

6. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email. You have the right to withdraw consent to marketing at any time by contacting us.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

9. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

10. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, personalize content, and for other purposes described in this policy.

10.1 What are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the owners of the site.

10.2 Types of Cookies We Use

We use the following types of cookies on our website:

• Essential Cookies: These cookies are necessary for the website to function properly and cannot be switched off in our systems. They are usually set in response to actions made by you, such as setting your privacy preferences, logging in, or filling in forms.
• Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

10.3 Specific Third-Party Services

We use the following third-party services that may use cookies or similar technologies:

• PostHog: We use PostHog for website analytics to understand how visitors interact with our site. You can learn more about PostHog's privacy practices at https://posthog.com/privacy.
• Vercel Speed Analytics: We use Vercel Speed Analytics to monitor and improve the performance of our website. You can learn more about Vercel's privacy practices at https://vercel.com/docs/analytics.
• Google Services: We use Google Calendar for booking consultations. Google may collect personal data according to their privacy policy, which you can find at https://policies.google.com/privacy.

10.4 Managing Cookies

You can manage your cookie preferences through our cookie consent banner when you first visit our website. You can also change your preferences at any time by clearing your browser cookies and revisiting our site.

Most web browsers allow you to control cookies through their settings. To find out more about cookies, including how to see what cookies have been set and how to manage or delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

10.5 Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you visit that you do not want to have your online activity tracked. Given that there is not yet a common understanding of how to interpret these signals, our website does not currently respond to browser "Do Not Track" signals.

11. Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

12. Changes to the Privacy Policy

We keep our privacy policy under regular review. This version was last updated on the date noted at the top of this page. Historic versions can be obtained by contacting us.

13. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Email address: hello@ashtonsci.com
Postal address: London, United Kingdom

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.