Scaling a Large Dance Academy's Digital Expansion
Performing Arts & Digital Education
Post-Investment OptimisationOne of the largest dance academies in London, expanding into digital products
| Metric | Before | After |
|---|---|---|
| Revenue Model | Fixed class pricing | Tiered memberships |
| Market Reach | London only | UK-wide |
| Student Capacity | Limited by space | Unlimited scaling |
| Customer LTV | 3-6 months | 12+ months |
Challenge
The business was transitioning from physical classes to digital memberships but lacked a clear pricing and revenue model. Existing pricing structures were not optimised for a digital-first business model.
Solution
- ✓Conducted a full business model review, aligning pricing with digital offerings
- ✓Developed a tiered pricing strategy to maximise recurring revenue & customer retention
- ✓Optimised go-to-market execution, ensuring smooth adoption of digital memberships
Results
- ✓The academy successfully launched its digital business model
- ✓Revenue predictability improved, ensuring sustainable long-term growth
- ✓Pricing structure increased customer retention and expanded the business’s addressable market
Business Impact
By optimising the pricing strategy and go-to-market execution, the academy successfully transitioned to a scalable digital membership model, unlocking UK-wide expansion and a more predictable revenue stream.
How This Helps Investors
- • Optimising Revenue Models: Ensuring digital products have sustainable pricing structures
- • Market Expansion: Helping companies monetise their offerings beyond traditional physical models
- • Increasing Customer Lifetime Value: Extending retention periods through improved pricing strategies